When a woman says she hopes to be remembered for creating a ripple effect for others to improve the lives around them, you know she is a definite gamechanger. Meet Emily Slaneff of CrushCamp. Emily’s energy, positivity and grit to make change is infectious. She’s built a community within the fitness space that is both challenging and uplifting, is focused on results internally and stepping into body confidence. Emily’s joy for what she’s creating and what she stands for shines through this article — read on to get to know her better.
ACE: What are you up to? (Your current hustle)
Emily: I am the Founder and Chief Goal Officer of CrushCamp – a fitness studio dedicated to setting and crushing goals!
ACE: Why is this important to you? (Where did this passion come from?)
Emily: I’ve always been an ambitious, goal-oriented person, but as a youth, I was more drawn to arts and academics than athletics – I don’t have a naturally athletic bone in my body. This became a problem as I entered my teen years – I struggled with my weight and body confidence because I literally had no movement in my life. I started going to step classes with my Mom when I was 14 and that began my fitness journey – a journey that included 15 years of starting and stopping every studio, workout regime, and diet plan under the sun in a constant search for a system that would both give me the results I wanted, and keep me motivated.
ACE: What was your dream job growing up? How do you think this has influenced who you are today?
Emily: To perform in Broadway musicals! I’ve always loved being able to inspire and entertain people, to take them on a journey and leave them walking out feeling better than when they walked in. In many ways I still do exactly this – there’s just less makeup and I’ve traded the character shoes and long skirts for runners and lulus.
ACE: What’s one piece of advice you would give your younger self?
Emily: To never stop being who you are, to never try to conform, because you are exactly who you need to be, and where you need to be right now.
ACE: If you could describe yourself in only three words, what would they be?
Emily: Passionate, driven, joy-seeker
ACE: Who’s your biggest inspiration and why?
Emily: As a business student and new entrepreneur I would have always said my Dad, because he is a successful entrepreneur with an insatiable thirst for knowledge, learning, and climbing mountains (both literally and figuratively) – I loved to hear stories growing up of him challenging the status quo and refusing to take “no” as an answer. But, the older I get, the more I realize the important role my Mom played in his business – although she didn’t have a business card and her first and favourite title was always “Mom”, I understand now how well she balanced my Dad, helping him to find empathy and create nurturing relationships with his employees and colleagues. Together, they taught my brothers and I the vital importance and value of hard work and family to create a life worth living.
ACE: How do you empower other women?
Emily: Besides the fact that I employ 30 of them and almost our entire leadership team is female, I believe I empower women through our workouts. The fitness industry can be very vain, image-based, and fake – and I have yet to meet another female who has not at times struggled with her self-confidence or wishing her body “looked different”. At CrushCamp, we emphasize working toward performance-based metrics rather than physical ones. For example, the monthly focus may be to improve your personal fastest sprint or lift heavier weights or cover more distance in less time. None of these metrics are related to inches or weight, although body composition changes will be natural side effects for most women who focus on performance. We celebrate these achievements in-studio with a PR (Personal Record) bell, a progress board, and literally cheering each other on. Because I believe that every time you achieve one small goal, or accomplish one difficult thing, your body responds by wanting more – creating a virtuous cycle of achievement both in fitness, and in life. This is the definition of “Crushing it”.
ACE: What is the best advice you’ve ever received from another woman?
Emily: “No one can make you feel inferior without your consent.” ― Eleanor Roosevelt, and adorable Joe from Princess Diaries. In other words, F*ck the haters.
ACE: Can you share the biggest lesson you’ve learned from a failure?
Emily: Slow down and take the time to do things right, because rushing through something is going to take way longer when you are cleaning up the pieces. Also, don’t touch the thermostat on Christmas Eve.
ACE: When you are feeling overwhelmed, what do you do to find peace?
Emily: Run by the river with my headphones in. There is nothing that sunshine, two feet, and a heartbeat can’t fix.
ACE: What legacy do you hope to be remembered for?
Emily: Creating more positivity and joy in the world! My hope is that every time 24 people walk out of class, they are inspired to improve the lives of those around them.
ACE: Where can we find out more about you so we can continue to support you?
Emily: Swing by for a sweat date at either of our CrushCamp locations on 17th Ave or at East Village! You can visit intro.crushcamp.com to try your first class free.
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