She’s the founder of Brows by G®, browluxe® Inc. and Giovanna Minenna Life and Business Coaching, she was honoured at BMO Celebrating Women, she won the 2018 Manitoba Woman Entrepreneur of the Year, she recently secured a deal on Dragon’s Den with Arlene Dickinson… this business savvy boss babe is seriously causing people to raise their eyebrows in the best way possible. Her conviction is inspiring, her honesty is unwavering, and her heart is genuine. Keep reading to learn about this week’s #WomenOfAce.
Ace: What are you up to? ( Your current hustle )
Giovanna: At the moment I have a few projects on the go! We have currently launched our 8-shade range of Browluxe® Precision Brow Pencils and I am working with my BBG team to bring on new techniques, services and products to Brows by G. I also have my life/business coaching and workshops business which is a passion of mine. I do this work solely because I love to do it.
Ace: Why is this important to you? ( Where did this passion come from? )
Giovanna: I love to create, learn, discover and grow. I am always pushing myself to be the best version of me. I also love hearing about other people’s journeys, and helping them discover and achieve more of what they want. My goal has always been centered around helping others and making a positive impact wherever I go.
Ace: What was your dream job growing up? How do you think this has influenced who you are today?
Giovanna: To be honest, I dreamed of doing a lot of things, but the number one thing that comes to mind and really resonates with me is to be a teacher. I believe it has drastically influenced what I have done in business and life as I love to teach others and pass on any knowledge I have absorbed.
Ace: If you could describe yourself in only three words, what would they be?
Giovanna: Visionary. Intuitive. Genuine.
Ace: Who’s your biggest inspiration and why?
Giovanna: I have many people who inspire me, but my biggest inspiration would have to be Oprah. She embodies everything I believe in. She is confident, wise, honest, truthful, intelligent and inspiring.
A male inspiration of mine is Gary Vaynerchuk. He is to the point, honest and real. I really respect his philosophy when it comes to running a business. It’s all about balance, compassion and kindness.
Ace: What does the term “Boss Babe” mean to you?
Giovanna: I took this straight from urban dictionary because it was something I discussed with a friend over dinner and we agreed this was pretty accurate: “A woman who owns her own business. As a center of influence, she knows what she wants and goes for it. She's in charge of her life and makes no apologies or excuses for who she is.”.
I believe to be a boss, you have to be unapologetically who you are in 100% alignment with what you want. Being the boss means you have to do some really hard things and make hard decisions. I’m talking the “lose sleep over it” decisions, and unless you can make those decisions confidently, you unfortunately can’t take the boss title.
Ace: How do you empower other women?
Giovanna: I hope to inspire women by setting an example and doing the work. I put my head down and work my ass off to achieve what I want. I want to show them anything is possible if your intentions are right and you put your heart, soul and mind to it.
Ace: What is the best advice you’ve ever received from another woman?
Giovanna: You never arrive, so enjoy the journey.
Ace: Can you share the biggest lesson you’ve learned from a failure?
Giovanna: My biggest lesson is giving too much of myself to people or things that weren’t worth my time or energy. For a long time, I wanted to give certain people and certain employees so much of myself and my business. My thought process was that if I paid them the maximum I could afford, gave them all the opportunities, and bought them things like coffee and small gifts to show them they were appreciated, they would never want to leave. I honestly gave them everything because I was SO afraid of them leaving and not being happy. I wanted to be the best employer in the world.
This was the worst thing I could have done as it made my fears come to life. My employees became entitled, they thought they were the center of the business, and honestly there was a point that they were technically making the calls because I was so afraid of what would happen if they didn’t agree with me. I too was no longer in the right mindset. I started really disliking what I was doing, I dreaded going to work and became really depressed.
It wasn’t until I decided to take control that everything changed. Those employees are no longer with me and the new employees who walked in were exactly in alignment with the vision and mission of the business. They were more talented, worked harder and are more passionate than my old employees ever were.
The lesson here is not to compromise on what you know is right for you. When you get rid of the things in your life that no longer serve you, I promise everything will start to shift and change for the better.
Ace: When you are feeling overwhelmed, what do you do to find peace?
Giovanna: To find peace, I delete my social media apps from my phone and retreat into the wilderness. I absolutely love the forest. I really like renting a cabin in the woods because you can do this in the Summer or the Winter. I take a book with me, some nurturing food, and take time to breathe and meditate. When I take the time to recharge and ground, I come back inspired and ready to take on anything.
Ace: What legacy do you hope to be remembered for?
Giovanna: That I left people inspired and better than I found them. That I made a positive impact in their lives and on this Earth.