#WomenOfAce: Meet Jordan Guildford

The kindness and compassion this week’s #WomenOfAce possesses is strikingly clear in everything she puts her heart and mind to. A woman on a mission to be an example of what each person can do to create the change they want to see in the world, Jordan Guildford is someone that needs to be on your radar.


ACE: What are you up to?

Jordan: I am the founder of Gems for Gems! We are dedicated to creating a viable option for survivors of domestic abuse to attain the life they deserve to live, free of abuse.

ACE: Why is this important to you?

Jordan: I believe in growth, in change and in leaving the world, or even someone else’s day, better than you found it. In a world where people are so eager to put someone else down in order to feel better about themselves, I think we should stand up and lead by example. There are a lot of words flying around out there such as “authentic” “genuine” “down to earth” etc. I am an action girl. I think it’s easy to look at a problem and criticize, but I also think those criticizing should help or get out of the way of those actioning to end or ease the problem. So that’s what I’m trying to do: be an example and help others by doing so. The reason for our focus being on survivors of domestic abuse is from a childhood wrought with abuse, manipulation and periods of sexual violence. 

ACE: What was your dream job growing up? How do you think this has influenced who you are today?

Jordan: My dream job was to be a singer or actress, like so many other young girls I’m sure! At a young age I bought into having to work incredibly hard for your dreams and although that particular dream wasn’t realized, I applied those skills within my marriage, my kiddos and very much so with Gems.

ACE: If you could describe yourself in only three words, what would they be?

Jordan: Dedicated, loyal and a dreamer.

ACE: Who’s your biggest inspiration and why?

Jordan: I admire so many incredible women, but the one that inspires me, that pushes me to be better every single day, the one that picks me up and motivates me through the hard times is the one I hope to be. She will have saved lives, changed more and created an organization that made the world better.

ACE: What does the term “Boss Babe” mean to you?

Jordan: A go getter, a powerhouse, a leader, a hard worker and a woman with a lot more coolness factor then me - ha! I’m some of those things, but I’m a huge nerd and very focused on excelling in my field not individually, but as a team.

ACE: How do you empower other women?

Jordan: I am huge believer in the power of leading by example as opposed to telling people how they should be. I believe that with internal alignment of vision and values, you become a visible example of not only what someone can be, but how to be that. Having a goal and being an example of how to get there is a huge responsibility, but again, if you are in alignment, it also comes authentically and is therefore not hard to maintain.

ACE: What is the best advice you’ve ever received from another woman? 

Jordan: “Yelling has never made an argument better.” I was told that by a nurse with a beautiful, peaceful heart years ago. I think this is wonderful advice because if you can decide you wont yell, then the next step is not raising your voice, then less arguments and overall more respect. I think keeping calm is incredibly important in a leadership role for the obvious reasons regarding your team and others you work with. On top of that, remaining level allows you to think more clearly, creatively and problem solve much more effectively, professionally and personally. 

ACE: Can you share the biggest lesson you’ve learned from a failure?

Jordan: Truly, I don’t believe I have ever experienced the feeling of failure. Yes, many things haven’t worked out the way I had initially thought they would, but if they meant something to me, I just reworked them until they did work out. I have never walked away from something that left me with the feeling of failure as it is very important to me that when I decide to do something, I do it to the best of my ability… there are so many ways to get to your end goal. You must have creativity and be willing to ask for help and advice.

I truly believe this is a perspective thing because I have loads of situations that others would call failures, but I have never felt the feelings associated with failure (shame, fear, embarrassment, deflated etc.) because I haven’t stopped. I will add that I was raised in a small village and everyone knew, saw and deliberated many mistakes of mine. As frustrating as this was at the time, it really assisted in giving me the courage to move forward with what I want regardless of nay-sayers. This is hugely liberating.

ACE: When you are feeling overwhelmed, what do you do to find peace?

Jordan: I go in my work clothes (dress, heels, the whole nine yards), pull out a yard chair from my trunk and sit in the paddock with my horses. They fix me right up.

ACE: What legacy do you hope to be remembered for?

Jordan: Being an example of what each person can do to create the change they want to see in the world. 

ACE: Where can we find out more about you so we can continue to support you?

Jordan: I am all over the place, but I can be contacted through any of our social media platforms if you just put “Attention Jordan”. This will ensure our team knows the message was intended for me.

Stay connected with Jordan: Facebook // Instagram // Twitter