#WomenofAce: Meet Laura Incognito

She’s the maker behind the brand Little Tucker, aka the insanely delicious raw and healthy treats that make you feel good from the inside out (the dark chocolate espresso is our personal fave). While her company focuses on fuelling your body, Laura is going far beyond that and proves that chasing your dreams is 100% achievable, you just have to be willing to put in the work.

Little Tucker Laura Incognito

Ace: What are you up to? ( Your current hustle )

Laura: I’m currently hustling and growing my business, Little Tucker, into a nation-wide brand!

Ace: Why is this important to you? ( Where did this passion come from? )

Laura: The “why” of my business simply came from being fed up with the lack of snack options we are offered at grocery stores that are properly nutrient dense and taste good. To me, it just felt like it shouldn’t be that hard to find, so I took things into my own hands and created tasty little morsels that are filled with wholesome, pronounceable, superfood ingredients that taste delicious, and are also really good for your mind and body. I don't believe there’s anything more important than how we fuel ourselves, so the fact that I get to make a difference in how we consume, and be a part of the huge shift into placing emphasis on our health is amazing to me.

Ace: What was your dream job growing up? How do you think this has influenced who you are today?

Laura: Well, if you ask my parents, I wanted to be a babysitter as a child. Then that shifted into wanting to be a writer and journalist - which I actually did, but I quickly found out after a 4 year Masters degree that it wasn’t for me. However, it definitely influenced who I am today. I absolutely love hearing people’s stories, their why, their own journey into entrepreneurship, and I believe working as a journalist gave me the skills needed to be able to draw this out of people and allow them to feel comfortable talking about it. It’s why I really enjoy mentoring other’s who are starting their own businesses, because seeing others light up about something they’re passionate about honestly fuels my fire so much more.

Ace: If you could describe yourself in only three words, what would they be?

Laura: Passionate. Kind. Fierce.

Ace: Who’s your biggest inspiration and why?

Laura: I’m honestly not sure I can you just one specific person who inspires me. I’m inspired by the friends that I’ve surrounded myself with—just the every day people working so hard and throwing themselves into their own businesses alongside me. They are always there to constantly encourage, lift me up and celebrate my wins with me. These people have become family to me and have made this whole journey so much more fulfilling.

Ace: What does the term “Boss Babe” mean to you?

Laura: To me, it simply means a woman who understands and knows their worth. Someone who is able to shed the stress of negative people and embrace those who lift them up, so that they can carry that infectious attitude onto others. Someone who is confident, motivated and mentally strong to overcome challenges. And someone who isn’t afraid to stand up and talk about their struggles and challenges, because lord knows it’s not possible to be a “boss babe” every minute of every day.

Ace: How do you empower other women?

Laura: I hope I empower other women by sharing my story and allowing them to see that chasing your dream is 100% achievable. That you really don’t have to stay in the job you hate, that doing something you absolutely love doing is not far fetched, that passions can turn into successful careers, and that putting in the hard-work pays off.

Ace: What is the best advice you’ve ever received from another woman?

Laura: One of my mentors taught me a way to better control my emotions, which were an absolute rollercoaster every day. It can be incredibly draining and overwhelming when feeling the highest highs and the lowest lows multiple times a day. She taught me that I need to find ways of maintaining a middle ground in order to attain a much more balanced attitude. It’s helped me a lot in ensuring that when I do feel the lows of running a business, I’m able to quickly pick myself back up and not dwell on things too long, or take them too personally, and when I feel the highest highs, I’m able to ground myself and continue working hard to achieve my goals. I honestly think this piece of advice has made me a much more humble and stable person.

Ace: Can you share the biggest lesson you’ve learned from a failure?

Laura: To just believe in myself and trust my instincts. Often, we are surrounded by so much noise and people’s opinions. At the end of the day, people’s advice is great, but I’ve learnt to not get carried away with what others think I should be doing. I always come back to how things sit with me, how it feels in my gut, and how it fits with my personal values. When I’ve truly done this, I’ve never made a decision that I’ve regretted.

Ace: When you are feeling overwhelmed, what do you do to find peace?

Laura: Breathe. I get myself outside. Whether it’s just for 5 minutes, or for an hour, I go for a walk and put a podcast on (Oprah SuperSoul Conversations yeah yeah!!). Often, it’s not the content of what I’m listening to that matters, it’s just listening to someone else’s voice so I can get out of my own head and calm down. Works every time.

Ace: What legacy do you hope to be remembered for?

Laura: I hope I can be known for building a company that I genuinely put my heart and soul into. That, and being a genuine and kind person.

Ace: Where can we find out more about you so we can continue to support you?

Laura: You can read a whole bunch of information on the Little Tucker website, or follow along on Instagram.

Stay connected with Laura: @littletucker_cad