We’re going a little extra for this week’s Women of Ace — meet the duo behind So Over It Consignment. Rachel and Jordan encourage women to create their own purpose, path, and be unapologetic for the strong and empowered woman that they are. They are creating a space for women to connect, be confident in their own skin, and may we add, looking damn good while doing it.
Ace: What are you up to? ( Your current hustle )
Rachel + Jordan: We are currently working on our next pop up in Toronto which is very exciting. We will also be expanding to Vancouver where we will be fully operational, taking consignment appointments and participating in various vintage markets for a full year! We are revamping our website and really trying to concentrate on our national presence this year.
Ace: Why is this important to you? ( Where did this passion come from? )
Rachel + Jordan: We believe in sustainability and have always been massively into fashion. Being able to prolong the life cycle of such high quality and beautiful brands is truly our passion. We love the idea of repurposing high quality pieces instead of getting sucked into the vortex of fast or disposable fashion.
Ace: What was your dream job growing up? How do you think this has influenced who you are today?
Jordan: I always wanted to be a photographer. I got really into photography in high school and got some pretty good gigs, but eventually went into english literature, and then business school. With photography as a hobby I was always really pushing myself to be creative and to continue to learn. I feel extremely lucky that I am able to shoot all of our photos for the website and continue to use that creative side within our business.
Rachel: Growing up, I always had a knack for hair, and had wanted to be a hair dresser. As I got older I always envisioned a career in retail, whether it was owning a shop, or working directly for a designer (even if that meant being the “coffee girl” in order to work my way up).
Ace: If you could describe yourself in only three words, what would they be?
Jordan: Caring. Motivated. Charismatic.
Rachel: Sassy. Luxury obsessed (I know that’s 2, oops). Hardworking.
Ace: Who’s your biggest inspiration and why?
Jordan: My biggest inspiration is my mom. She had me very young, but was able to start a business and grow it in a way I have never seen before. She now has over 15 staff members (all women, which we love obviously) and is very involved in EO (The Entrepreneur Organization), which I recently followed in her footsteps and joined myself. I was always amazed at how she lights up a room, and I really just look to her for all advice, business and personal.
Rachel: Kathy Wainwright, CEO and Founder of The RealReal, the largest online marketplace for authenticated luxury would have to be at the top of my inspo list. I consider her a leader in the designer consignment industry and admire how she was able to scale her operation even before consignment turned into the trend it is today. Above all, she is a female entrepreneur of a multi-million dollar company, and that in itself is all the inspiration I need!
Ace: What does the term “Boss Babe” mean to you?
Rachel + Jordan: To us, a Boss Babe is a woman who is not going to let anything get in the way of her success, of her goals, or of her happiness. A Boss Babe is someone who is here to create her own purpose, her own path, and is unapologetic for being a strong and empowering woman.
Ace: How do you empower other women?
Rachel + Jordan: This is a big one for us. We do a few different things to always try and empower the women around us.
We recently launched our So Over It Studio Nights where we host amazing women leaders from business owners, artists, musicians to finance gurus at our studio with 15 other women. We have wine and cheese, and it’s really just a fun and safe space to talk all things life and connect. The Ace Class sponsored our very first one and it was such an incredible experience, we have made so many significant friendships already.
We also work closely with different women’s centres across Canada. We donate $5 from each of our So Over It t-shirts to the North End Women’s centre here in Winnipeg. We strongly believe in giving back to each community that supports us.
Another initiative we started from the very beginning was to use all local women in our photoshoots. From teachers to lawyers to mothers and grandmothers! We love the idea of having very real, raw and relatable women being celebrated on our website, in our blog posts, and on our social media. We now put out a feeler on Instagram to get people to come in for photoshoots and we get hundreds of messages from ALL types of women. It feels really amazing that we have created this safe space for women to come and get glammed up, have a blast, and leave feeling truly confident.
Ace: What is the best advice you’ve ever received from another woman?
Jordan: “You are not your feelings.” I used to really get caught up in the highs and lows of what was going on that day, and the advice to just let yourself feel, and then let it go and get back to concentrating on what truly matters has really helped me put things into perspective and not sweat the small stuff.
Rachel: From the beginning, Jordan and I have tackled every aspect of So Over It on our own - website, marketing, popups, fundraisers, etc. For the first 10 months or so, we hardly outsourced any job, and it wasn’t until recently that we began using the services of specialized professionals (graphic designers, photographers, etc.) to help drive specific aspects of the business. That said, the best advice I’ve received thus far is: “You cannot do everything.” I think giving up creative control can be difficult, but once you do, it is freeing, incredibly worthwhile, and a positive step for any business. There is a point in time in every start up, when certain tasks go beyond your own personal expertise and skillset, and it’s okay to realize and accept that. There are a lot moving parts involved in running any type of company, so why not free up some precious time to focus on what you do best, and outsource the things that require trained professionals.
Ace: Can you share the biggest lesson you’ve learned from a failure?
Jordan: You cannot control everything. I truly think everyone learns this in their life one way or another.
Rachel: One specific failure doesn't immediately come to mind (which is probably a great sign), but in the past, if something didn't succeed or play out the way I envisioned, I would have been more inclined to never attempt it again. At this point in life and in business, I am more confident and less afraid of taking a risk. Assessing the situation, identifying the causes of failure, and brainstorming the ways to succeed at it the next time are definitely questions I’d ask myself. In the past, I was quicker to give up, but when you are passionate about something and truly believe in its success, that is all the incentive and drive you need to try again.
Ace: When you are feeling overwhelmed, what do you do to find peace?
Jordan: I make a list and then I go for a run, or tackle a double spin class and totally zone out. I then try and write out my thoughts as best I can to understand why I am feeling this way and attempt to shift my mindset from negative, “oh my god I can’t handle this,” to problem solver, “we got this”. You can tell I have this process nailed down as it happens often!
Rachel: I make a list (or condense the 20 old lists I have into 1 master one!). Since launching a company, time management has become one of the most consistent obstacles I face. As our business grows, I think the key to success has been staying calm and rational, so it has been really important to know when to take a step back and take an evening for myself, or do something I enjoy like a bootcamp or a glass of wine with friends to get me back on point.
Ace: What legacy do you hope to be remembered for?
Jordan: I want to be remembered for making an impact on the sustainable fashion movement, for inspiring other women to take risks, and to never give up.
Rachel: I want to be remembered for changing the perspective people have on purchasing pre-loved clothing. I want to crush the stigma that comes with buying second hand clothing, and really show people that there are alternative options to owning luxury goods.
Ace: Where can we find out more about you so we can continue to support you?
Definitely connect with us on Instagram. We are constantly posting our latest obsessions including ‘Monday Mood’ inspo, new inventory, and what’s going on with our studio, pop ups and events.