#WomenOfAce: Meet Robyn Hounjet

The energy and genuine warmth this lady radiates will make you want to be her BFF… and honestly knowing how accepting and caring Robyn is, chances are that will happen. It’s clear her heart and soul go into everything she does, and we couldn’t agree with her more that when you put your authentic self out there, those who need you will find you, and there is such power in community.

Robyn Hounjet

Ace: What are you up to? ( Your current hustle )

Robyn: Current status: building an empire :)

I’m the Founder and CEO of studio co.creative, an “anti-marketing marketing agency” that focuses on uncovering the heart and soul of a person/business/brand, and creating an authentic brand style and strategy from that space. 

Last October, we launched an online program - BEGIN - that guides soulpreneurs (soul-centred female entrepreneurs) to launch and grow their business in an effective and impactful way. Throughout the program, we’ve included coaching sessions to provide expertise, guidance, and support, as well as customized add-on services so each participant can tailor the resources to their needs. Our favourite part of the program is the opportunity it’s provided us to bring this community of amazing women together for in-person meet-ups (because nothing beats #IRL). I’m incredibly proud of what we created, and excited to take it world-wide this year.

Ace: Why is this important to you? ( Where did this passion come from? )

Robyn: My spiritual journey ignited a deep appreciation for healers, creatives, and coaches, which inspired me to take Life Coach training. After completing my training, I considered pursuing a career in healing or coaching to work alongside those that inspired me. I realized, though, that my purpose was not to be a coach or healer, but rather to serve this community with my background and gifts in marketing and business.

I believe in the ripple effect - the more “soulpreneurs” that I can help spread their message and attract their clients in an authentic way, the more people they can help, and so on. This is my way of changing the world — giving the soul-centered entrepreneurs the know-how, clarity, and confidence to spread their message, serve others, and make a lasting impact.

Ace: What was your dream job growing up? How do you think this has influenced who you are today? 

Robyn: Growing up, I wanted to be an Architect and Interior Designer. I remember my Mom taking me to show homes on the weekend as a reward for finishing my homework. At the core of this desire was my draw to “beauty” — beautiful spaces, designs, art, businesses, fashion, people. I’ve always wanted to bring more beauty, structure, and simplicity to everything around me. 

Mikayla (my best friend and COO) and I have always referred to this as “life edits” — we want to tweak and improve upon everything we see. My love for design, creativity, and beauty has 100% influenced where I am today. Rather than designing physical spaces, I’m designing digital spaces and businesses.

Ace: If you could describe yourself in only three words, what would they be?

Robyn: Visionary. Radiant. Driven.

Ace: Who’s your biggest inspiration and why?

Robyn: There are SO many people, ideas, spaces and places, books, etc. that inspire me; I can’t pinpoint one specifically. One of my StrengthsFinder traits is Ideation, meaning I pull the best bits out of what I see and combine them into something new. I feel like I do this with what inspires me — pull those qualities away from the original form and into a new, made-up version of inspiration. So to answer this question, I guess the universe and all the forms it takes is my biggest inspiration (cheesy? Yes. But true.).

Ace: What does the term “Boss Babe” mean to you?

Robyn: A woman on a mission, with her soul on fire. Aligned, on purpose, inspired, and inspiring.

Ace: How do you empower other women?

Robyn: Empowering women is at the core our program, BEGIN. I’m a big believer in learning and trying every aspect of your business before hiring or outsourcing. We empower our clients to learn and create in a step-by-step way, helping them move through the overwhelm, and into clarity and confidence.

I also find joy in connecting people — whether that be with other people, ideas, or resources, which, I believe, creates a foundation for empowerment. Meaningful connections nourish our roots so that we can rise higher than we can on our own.

Ace: What is the best advice you’ve ever received from another woman?

Robyn: I have two, both from my mom:

  1. “It’s all about the love.” This was repeated daily throughout my whole life, but took on a new meaning for me as I grew both spiritually and entrepreneurially. I even have a tattoo of it (in her writing).

  2. “Do good work, with good people, for good purpose.” ON IT. Thanks Mom.

Ace: Can you share the biggest lesson you’ve learned from a failure?

Robyn: At risk of sounding cliché, I don’t believe in “failure”. The shit, the hard experiences, the challenges, those are our biggest teachers. I wish it didn’t have to be that way, but moving to the other side of those blows, with awareness and gratitude, is how we integrate and embody lessons and truths, rather than just understanding them intellectually. When shit happens (after I’m done crying/raging) I reframe it by saying, “well, at least this will make for an interesting plot twist in my book one day!”

I believe that overcoming “failure” comes down to two things: faith, and resilience. As an entrepreneur, those are tested daily, but I honestly wouldn’t have it any other way.

Ace: When you are feeling overwhelmed, what do you do to find peace?

Robyn: I find peace in yoga, a good cry, a bottle of wine, and venting/planning/connecting with my besties or boyfriend. And quite often, the cure for overwhelm is found by putting away my phone and spending some QT with myself — writing, reading, spa-ing, nature-ing, or meditating.

Ace: What legacy do you hope to be remembered for?

Robyn: for inspiring and connecting Rising Women.

Ace: Where can we find out more about you so we can continue to support you?

Robyn: Ace babes - we made a special page, just for you. Check it out here.

Let’s be friends: