A powerhouse in the PR world, Shauna MacDonald is making waves as she takes on Canada with her boutique PR agency based in Calgary. With her sons as her daily inspiration, her hard work, determination, and passion are ignited through everything she does. Read on to learn more about Shauna and what she’s up to as this week’s #WomenOfAce.
ACE: What are you up to? ( Your current hustle )
Shauna: I founded and am principal of Brookline Public Relations, one of Canada’s leading boutique PR agencies. Being in the business of service, we’re passionate about great public relations and producing amazing results for our clients of all sizes and in various industries.
I am so excited to be celebrating Brookline PR’s 15th Anniversary in the next few weeks. And yes… I started the agency when I was 15 😊 In addition to our birthday celebration, we have launched a new creative design division at the agency which has been a huge success with current clients and new. Not to mention with school back in full swing, I am back to official chauffeur and full-time hockey mom!
ACE: Why is this important to you? ( Where did this passion come from? )
Shauna: Starting my career in Boston, MA, I had the opportunity to work with some amazing international brands during my time at a full-service advertising and PR firm. The experience and mentorship I received there was incredible. My passion for PR stems from the time I spent in Boston, this is what inspired me to take what I learned in business and in the industry, and bring it back to Canada to create Brookline.
ACE: What was your dream job growing up? How do you think this has influenced who you are today?
Shauna: Growing up I didn’t have a specific dream job but knew I wanted to own my own business. I come from an entrepreneurial family and wanted to start and grow a successful, thriving business one day.
My father’s commitment and passion for getting the job done and getting it done right the first time was certainly instilled in me at a very young age. His work ethic was, and continues to be, a huge influence on me to this day.
ACE: If you could describe yourself in only three words, what would they be?
Shauna: Bold, passionate, intentional
ACE: Who’s your biggest inspiration and why?
Shauna: My sons. I want them to see that their mom loves what she does, and I hope that I inspire them to find something they love and to dream big.
ACE: How do you empower other women?
Shauna: Women are fierce. Women can do almost anything when they know you believe in them and have their back, no matter what.
ACE: What is the best advice you’ve ever received from another woman?
Shauna: You can have it all. Just not all at the same time.
ACE: Can you share the biggest lesson you’ve learned from a failure?
Shauna: The biggest lesson I have learned from any failure is to own your mistake. By taking ownership you make the commitment to learn from it.
ACE: When you are feeling overwhelmed, what do you do to find peace?
Shauna: In my industry, a crisis or incident can occur for a client at any time and we often have to manage multiple incidents at once. For me, my go-to is humour in tense situations. If I can lighten the mood and make people laugh, they know we are in it together.
ACE: What legacy do you hope to be remembered for?
Shauna: Passion. If people remember me for loving what I do and the passion for my work, then I know I have left a mark.
ACE: Where can we find out more about you so we can continue to support you?
Shauna: Visit us at brooklinepr.com for more. We share a lot of great content about our team, our work, our culture and our community involvement on our website and social media channels:
Stay connected with Shauna: